Charlie Ivancic headshot

I make marketing make sense.

I'm Charlie, a marketing professional based in Chicago. I build relationships and systems that give stakeholders the operational clarity to move faster and make better decisions.

My background is in complex, fast-moving environments where insight isn't given, it's made. I know how to find where things break down and build the infrastructure to fix them.

Featured Projects

Strategic approaches to documentation, data visualization, and operational efficiency

Visualizing Documentation

Making meaningful maps from a mess of processes—transforming static documentation into living, navigable systems using visual design tools.

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Dashboard Design Principles

Turning data into decisions—creating dashboards that serve diverse stakeholders with clarity and actionable insights.

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Reduce, Reuse, Template

How reusable frameworks save time and reduce errors—building flexible templates that streamline operations without sacrificing adaptability.

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Skills & Expertise

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Paid
Media

Google Ads Meta Ads Microsoft Ads CPA Optimization

Project
Management

Budget Tracking Timelines Scope Management Agile

Marketing
Automation

CRM Platforms Zapier Custom Software Campaign Sequencing

Data
Analytics

GA4 Looker Excel Power BI Reporting Data Visualization

Process &
Documentation

SOPs Templates Workflow Mapping

Stakeholder
Communication

Reporting Executive Decks Documentation

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